MICHAEL C. BALDUZZI

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1060 Thompson Creek Road * Kent Island, MD 21666 * 410-604-3806 * Fax 410-604-3807 * balduzzi@crosslink.net

Sales and marketing executive with 18 years of proven telecommunications industry experience. Capabilities include building strong sales and marketing organizations, a clear understanding of the network and market, and a proven track record in new business development and strategic partnering.

ILLINOIS SUPERCONDUCTOR CORPORATION February 98 - April 99 · Mount Prospect, IL

VICE PRESIDENT OF SALES/CORPORATE OFFICER
Responsible for restructuring the sales organization and the commercial launch of superconductive premium RF filters to the wireless telecommunications market. Produced unprecedented results in a high tech, high risk, start-up environment. Successfully crossed chasm from early adapters to mainstream acceptance.

successfully migrated the business from niche application to commercial network deployment

restructured the sales organization to address the dynamics of selling leading edge technology

obtained a 400% revenue growth over past three year company performance results

formed strategic business alliances to expand market striking power and customer exposure

initiated OEM agreements to pave the way for the next level of market channel evolution


CSS POWER, INC. January 95 - December 97 · White Marsh, MD

VICE PRESIDENT SALES & MARKETING
Responsible for the successful market launch of CSS Power; a provider of premium DC power and base station antennas to the wireless marketplace.

set-up and directed sales, marketing, product management and customer service departments

generated 20 million dollars in start-up revenue during initial product launch

established CSS as an approved vendor to major wireless network operators

obtained strategic OEM/private label agreements with equipment manufacturers

set up strategic business partnerships to target international market opportunities


PULSE COMMUNICATIONS, INC. June 93 - December 94 · Herndon, VA

DIRECTOR OF SALES
Responsible for account management and market direction of transmission products, management of sales engineers, development of nation market opportunities and business alliances.

established Pulsecom as the "Value Leader" in the loop electronics market

designed a "Product Road Show" focusing on engineering district locations

developed new market penetration: federal systems, international and OEM


RELTEC CORPORATION January 84 - June 93 · Cleveland, OH

GENERAL SALES MANAGER - Baltimore, MD
Responsible for sales and market management of the Mid-Atlantic region serving Bell Atlantic and United/Sprint. Product offering included transmission, power and outside plant.

managed $30M sales plan, accomplished 25% year to year growth

obtained numerous product approvals resulting in long term revenue generation

successfully managed six District Sales Managers to exceed their annual market plan


NATIONAL MARKETING SERVICES MANAGER - Chicago, IL

Managed sales operations, marketing communications, telemarketing, and training departments.

managed consolidation of Lorain, R-Tec, and Reliable sales forces into one organization

hired and managed seven marketing services personnel and twelve sales associates

developed system selling concept, added value sales training sessions and sales tools


REGIONAL SALES MANAGER - San Francisco, CA

Responsible for management of the Pacific Bell account for subscriber loop transmission products.

managed sales engineers and technical support personnel

responsible for sales growth from $250K to $7M

established Reliance 96 as the market leader for SLC* 96 technology within Pacific Bell


DISTRICT SALES MANAGER - Philadelphia, PA

Sales and marketing of customer premise and transmission products to the non-regulated market.

managed AT&T, government, military, OEM and private network accounts

negotiated and managed national dealer and distributor programs

sold to New York Stock Exchange, Chicago Board of Options, Amtrak and West Point Military Academy


UNITED TELECOM, INC. February 82 - January 84 · Shawnee, KS

SALES REPRESENTATIVE - Carlisle, PA
Responsible for sales of PBX, electronic key systems and network services to the end user market.

performed in top 5 of 125 sales people, National President's Club Award, and Rookie of the Year


KEYSTONE, INC. September 80 - March 81 · Fort Washington, PA

MARKETING COORDINATOR
Responsible for marketing and promotion of hardware products to national distributors.

designed merchandising plans and national advertising for major hardware chains


EDUCATION
B.S. Business Administration 1980 - Marketing & Economics - Shippensburg University, PA Attended executive sales, marketing and leadership training seminars.


EXECUTIVE PROFILE

knowledge of the telecommunications industry with contacts in the wireline and wireless markets

expert in developing new product strategies and channels for new products on a global basis

demonstrated ability to drive a sales and marketing strategy, increasing both market share and profit

proven international experience with emphasis on emerging markets

familiarity with other disciplines to include manufacturing, engineering and finance

experience with a smaller, entrepreneurial organization as the lead sales executive

resourceful and resilient in dealing with long close cycles and selling new concepts

a will to win, a competitive nature and the ability to embrace new challenges

MARKET BACKGROUND Regional Bell Operating Companies Independent Telephone Companies Alternative Access Providers OEM Manufacturers Cellular & PCS Network Operators Paging Network Operators Power Utilities CATV Companies System Integrators Value Added Resellers EF&I Companies

PRODUCT BACKGROUND Fiber, Digital and Analog Loop Carrier HDSL & ADSL Technologies Video Transport Solutions Wireless DC Power Systems Subscriber Loop Power Systems Battery Disconnect Products Outside Plant Connection Products Outside Plant Cabinet Enclosures Cellular & PCS Base Station Antennas Superconductive Premium RF Filter PBX & Electronic Key Equipment