BRIAN CASTLES
1852 Ocean Village Place
Amelia Island, FL 32034
Phone: (904) 261-9975
E-mail: castlesb@yahoo.com

OBJECTIVE:        A strategic marketing position in a communications related industry.


EDUCATION

University of Florida, Gainesville, Florida

MBA, 2000

Concentrations: E-Commerce, Marketing

Virginia Tech, Blacksburg, Virginia BS Marketing Management, 1991

Council On International Educational Exchange, New York, New York

Student Work Abroad - New Zealand, 1991


EXPERIENCE

Paul Kagan Associates, Carmel, California

Paid Intern, 1999

Performed and wrote financial and marketing analyses on companies within the motion

picture and Internet sectors for international media research and consulting firm.

Sony Pictures Entertainment, Culver City, California

Paid Intern, 1998

Analyzed network and cable television program performance for Columbia

TriStar division.

- Created television ratings' and trend reports for 27 network shows.

- Assessed pilot focus group performance for sales' initiatives which

resulted in six new show sales.

Western International Media Corporation, Los Angeles, California

Media Planner/Buyer, 1997-1998

Planned and bought print media for largest media management organization

in North America. Negotiatied newspaper and direct mail contracts.

Directed activity of one staff member.

- Created print media plans which resulted in acquisition of two

national clients.

Hechinger Company, Largo, Maryland

Media Coordinator, 1996-1997 / Media Administrator, 1996

Planned, analyzed, coordinated, and communicated media strategy for 2.2

billion dollar home improvement retailer. Supervised activity of four

advertising agencies and one in-house staff member.

- Developed and managed 16.4 million dollar newspaper, direct mail,

outdoor, and yellow pages budgets.

- Devised and instituted improved procedures for the tracking and

analysis of competitor advertising.

- Developed media weight/mix analysis which resulted in entire

advertising budget re-alignment.

WNVZ, Virginia Beach, Virginia

Marketing Consultant, 1995

Developed advertising plans, presentations, and promotions to spur

station and client revenue growth.

Home Quarters Warehouse, Inc. (Division of Hechinger Co.),

Virginia Beach, Virginia

Print Media Buyer, 1994-1995 / Print Media Analyst, 1993-1994

Analyzed markets for advertising distribution purposes on behalf of 1.1

billion dollar home improvement retailer. Negotiated newspaper and

direct mail contracts.

- Developed 24 million dollar print advertising budget.

Area Manager, 1993 (Bangor, Maine)

Accountable for departments' sales volume, product replenishment, and

merchandise presentation. Managed eight associates and two departments.

Responsible for associate training, assignments, reviews, and schedules.

- Built and managed departments from store inception.

Promotions Assistant, 1992 (Virginia Beach, Virginia)

Coordinated company's inaugural home improvement trade show and golf tournament.


COMPUTER SKILLS

Excel, Word, PowerPoint, Access, Lotus 1-2-3, WordPerfect, Dailies Plus,

Galaxy Explorer, Wrap Overnights, CMR, Simmons, AdDept, Media Audit, Strata,

SPSS, NetMeeting, Composer, FrontPage, Some HTML