DAVID M. FOX
3592 S. Hillcrest Drive ¨ Denver, Colorado 80237 ¨ (303) 756-4141 ¨ davidmfox@netscape.net
SENIOR MARKETING EXECUTIVE
CABLE TELEVISION & SATELLITE BROADCAST COMMUNICATIONS
Senior executive offering over 20 years transactional-based marketing and general management experience, focused in the broadcast television cable and satellite communications arena. Experience spans the Fortune 200 AT&T and Viacom corporations, to smaller entrepreneurial companies in the private sector.
Proven reputation in new product development, brand/image marketing, and direct response domestic and international environments. Comfortable operating in corporate, regional and line positions, driving start-ups, turnarounds, rapid growth and transition management. Most current initiatives deal with the industry convergence of video, voice and data supporting highly profitable e-commerce business ventures.
MBA, Pepperdine University, 1981, complementing a BA, Political Science, UCLA, 1973.
Exemplary Achievements:
Start-up Operations. Tasked with the research and development of a national telemarketing center, I was directly involved in all aspects of business plan development, facilities, infrastructure and IT systems sourcing, recruiting and staff development. 55,000 new sales and all targeted goals were surpassed within six months.
Transition Management. Following consolidation of eight independent subsidiaries, and corresponding reduction of marketing staff from 50 to six, I was additionally challenged with a lofty increase in revenue goals. Forward thinking strategies directly involved the new general managers and call center directors in the solution. The region exceeded all budgeted expectations, increasing customer base over 32,000.
Turnaround Initiatives. Upon the acquisition of a failing competitor, my first order of business was to reverse a $9.3 million loss in customer based revenue. Aggressive research prompted an organization restructuring. Sourced top talent and empowered the new team to identify and implement sweeping changes. Reversed customer base erosion, increased cashflow 15% and boosted revenues to $86 million by the close of year two.
Career Overview:
Executive Consultant, AT&T BIS, Colorado, 1999-Present. A subsidiary company of AT&T, developing the high-speed digital cable, telephony and Internet market, I operate directly with the VP Sales strategic planning, design, and implementation of MSO performance measurement and incentive plans. Essentially a start-up, my marketing/sales models and presentation tools define targets and specific transactional performance indicators for five sales divisions.
Vice President of Affiliate Marketing, Encore Media Group, Denver, Colorado, 1996-99. Recruited to the fastest growing premium services provider in the cable/satellite industry, I created a marketing organization supporting the company's 11 premium services. Trained six directors, defined brand positioning strategies and direct mail program targeting consumers, cable operators and DBS providers. Developed the premium base from 26 to 48 million units.
Vice President, Marketing & Sales, Viacom Cable, San Francisco DMA, 1993-96. Designed branding, segmentation, acquisition and retention programs impacting the company's largest urban market (over 440,000 customers). Aggressive direct marketing employed telemarketing, field sales, print, TV and radio, in expanding the customer base over 32,000. Restructured premium service strategies captured an additional 7,000+ customers in this high margin category.
General Manager, The Cable Corporation, Windsor, England, 1992. A cable and telecommunications provider, I led all operations in driving a turnaround. Reduced operating expenses 15%, and reversed market share loss.
Vice President, Marketing, KBLCOM/Paragon Cable, San Antonio, Texas, 1989-91. Originally hired as Executive Marketing Director for the Houston headquarters, quickly promoted to turnaround a newly acquired San Antonio subsidiary. Developed branding, business acquisition models, and national telemarketing center. Restructured the failed marketing organization, drove an image makeover, saved $1.5 million, and boosted revenues 15% to $86 million.
Vice President, Marketing, Coaxial Communications, Columbus, Ohio, 1988-89. Directed all corporate and regional level marketing activities for a geographically dispersed cable company. Boosted cash flow 19%.
Earlier positions with Viacom International encompassed Marketing Director for San Francisco, Marin County and New York, to earlier field sales rep. positions. Industry "firsts" included highly successful premium channel and Pay Per View US market introductions, and marketing strategies capturing the first cable consortium franchise in Hong Kong.