JEFFREY N. KESSLER
17 Bridgeport Road
Newport Coast, CA 92657
(949) 640-1978 - Phone/Fax
E-mail JNK 9653@AOL.COM


MARKETING AND BUSINESS DEVELOPMENT

Experienced business professional with a strong background in marketing… sales…product development…project management. Directed multimillion dollar ventures and new business development projects in technology industries. Recognized by senior management for strong leadership and team building skills.

Summary of Strengths

  • Strategic Market Planning
  • Operations and Sales Management
  • Developed Product Promotions
  • Managed Multi-Functional Teams and Projects
  • Held P&L Responsibility
  • Advertising Strategies and Media Exposure
  • Exceeded Established Goals

    Career Highlights

  • Established business plan and effected implementation of strategic alliances and supply agreements of Internet set-top devices with major Consumer Electronics, and Computer Manufacturers, the Hospitality Industry, Vertical Markets, Internet Service Providers, and Original Equipment Manufacturers within North America and Latin America.

  • Expanded the portfolio of software solutions, alliances and strategic partnerships for digital television systems and interactive services. Managed this effort with a leading software solution company and its relationship with Matsushita worldwide. Initiated the distribution of audio programming via DBS and on-premise-based platforms into theme entertainment operations.

  • Directed business development role coinciding with Matsushita Electric Industrial (MEI) 1991 acquisition of MCA/Universal Studios Inc. Implemented infrastructure among new subsidiary and headed department to accommodate MCA internal procurement, oversight of employee store/benefit program, product placement, and theme park attraction projects.

  • Functioned as primary interface of Matsushita Electric Corporation of America (MECA) to MCA senior and executive management representing all division MECA companies. Advised and conducted business affairs with Matsushita (MEI) Japan management.

  • Formulated business plans and advised Matsushita management on business prospects within the theme/entertainment industry. Orchestrated, within M.E.C.A., project task groups to collaborate with MCA in technology concept/design phases of new theme park attractions. Issued proposals applying Panasonic professional product solutions, gained enhanced product exposure to MECA and internal cost savings to MCA.

  • Organized strategic working groups, created test-sites and technology working sessions that facilitated new business and penetration of new markets. Spearhead $15 million business with a leading pay-per-view provider. Instituted interactive games in the hospitality industry, formed software alliances and crafted multi-level revenue streams.

  • Conducted and advised management of promotional/advertising opportunities. Directed initial stages of sponsorship and Product Placement agreements. Conceived and coordinated special events and media/marketing activities. Participated on Universal CityWalk Advisory Marketing Committee. Administered to MCA product placement and sponsorship programs affording significant product and image exposure to Panasonic.

  • Developed annual business plans, marketing strategies, advertising promotions and managed market development funds. Analyzed, reviewed and devised monthly financial inventory plan based on sales projections, ending inventory and purchase requirements.

  • Successfully managed Western States sales organization for Panasonic Consumer Electronics Group. Achieved $75 million of annual sales with business growth of 15%. Experienced in both vertical and horizontal channel developments in consumer and commercial market segments. Reorganized sales organization, increased sales by 20%.


    Employment History

    Independent Consulting Services 1997-1999
    Served as Vice President and Director capacities in strategic Business Development with firms engaged in Internet and Digital Television Set-top-boxes, Telecommunications, and Audio Broadcast systems and services. Paradise Innovations, Inc., Open TV.

    Matsushita Electric Corporation of America1991-1996
    Management liaison among MCA/Universal Studios and Matsushita directing MCA Department, consisting of joint Marketing efforts and system technology opportunities.

    Regional Sales Manager 1984-1991
    Directed western sales organization, developing new territories and distribution channels within Audio, Telecommunications, and Home Office product categories. Allotted advertising budget to product categories and monitored inventory.

    Matsushita "Electric Corporation of America/Panasonic Company"

    Key Account Sales Manager-Developed and managed sales of $20 million. 1981-1984
    Sales Representative-Technics Home Audio products, exceeded sales of $6 million. 1976-1981


    Education

  • Bachelor of Science Degree, Marketing - San Diego State University
  • Extensive Management Development courses


    ADDENDUM

    Concerning my direct Marketing/Sales Leadership experience, I have detailed relevant background information that will further demonstrate my qualifications and capabilities to your firm.

    1. Analyzed and defined the market for new product growth and new business opportunities.

    2. Provided data updates and support forecasts outlining projected and current business opportunities, costs, and market investment required to implement sales and associated programs.

    3. Developed comprehensive marketing plans, business plans, sales strategies and action plan for identified and targeted opportunities.

    4. Provided direction and leadership to internal management, and R&D operations of successes and counter-measures required to generate market opportunities. Administered product direction and business policy.

    5. Research, analysis and monitor the financial and technological impact of opportunities.

    6. Pursued, accelerated and executed the sales distribution plan, through Consumer Electronics, Multimedia and Set-top-box manufacturers, strategic partnerships and alliances, OEM and Retail Supply agreements, Internet Service Providers, and vertical markets.

    7. Planned, coordinated and implemented advertising, promotional activities and press releases. Negotiated sponsorship agreements, marketing programs and special events. Participated in industry conferences and panels. Instituted advertising vehicles and corporate exposure.

    8. Responsibility for development of monthly product sales, inventory forecasting and budgets.